Presell and van sales aren't rivals — they're tools. The distributors who win pick the right one per route, and increasingly run both from the same system.
Presell shines when orders can be planned: predictable demand, tight truck space, or products picked to a specific stop. It lets you load precisely and keeps drivers focused on delivery, not selling.
Sell-from-the-truck is unbeatable for high-frequency, impulse, or perishable categories where the buying decision happens at the shelf. One visit sells, invoices, and delivers.
Modern route software lets a distributor run presell on some routes and van sales on others — even mix them — without separate systems. The rep's app adapts; your books don't care which model produced the invoice.
Key takeaways
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