Field notes for people who run routes.
Practical, no-fluff writing on Direct Store Delivery, route sales, and getting off paper — from operators, controllers, and product folks who've ridden the truck.
SalesPresell vs. ride sales: which route model wins in 2026
The classic DSD debate, revisited with modern tools. When to presell, when to sell from the van, and how software lets you run both without chaos.
TechnologyDEX, UCS, and EDI explained for distributors
A no-jargon guide to the three data standards every DSD distributor bumps into — and which ones actually matter for your accounts.
Finance5 route-settlement mistakes bleeding your margins
Cash variances, mis-posted credits, and phantom inventory. The settlement errors we see most — and how to close them for good.
FinanceHow to cut DSO with door-step invoicing
Days sales outstanding is a silent killer for distributors. Here's how invoicing and collecting at delivery compresses your cash cycle.
TechnologyOffline-first: why 'no signal' should never stop a sale
Coolers, basements, rural routes. Why true offline mode — not 'mostly online' — is non-negotiable for field sales.
OperationsCatch-weight done right on the truck
Pricing produce, meat, and cheese by actual weight at the door, without slowing the rep down or breaking your books.
GuidesSwitching off clipboards without downtime
A field-tested playbook for moving a route team to mobile in a week — with zero lost orders and reps who actually adopt it.
OperationsRoute optimization 101: more stops, fewer miles
The fundamentals of sequencing stops and cutting drive time — and how much fuel and payroll a tighter route really saves.
The Route Report
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