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Field notes for people who run routes.

Practical, no-fluff writing on Direct Store Delivery, route sales, and getting off paper — from operators, controllers, and product folks who've ridden the truck.

Featured · Operations

The true cost of paper invoicing on a DSD route

Re-keying tickets at 8pm isn't just annoying — it's margin. We break down the real hourly and error cost of paper, and what changes when invoicing moves to the door.

Marcus Delgado9 min read
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Sales

Presell vs. ride sales: which route model wins in 2026

The classic DSD debate, revisited with modern tools. When to presell, when to sell from the van, and how software lets you run both without chaos.

Tara Nguyen7 min read
Technology

DEX, UCS, and EDI explained for distributors

A no-jargon guide to the three data standards every DSD distributor bumps into — and which ones actually matter for your accounts.

Priya Rao8 min read
Finance

5 route-settlement mistakes bleeding your margins

Cash variances, mis-posted credits, and phantom inventory. The settlement errors we see most — and how to close them for good.

Rosa Park6 min read
Finance

How to cut DSO with door-step invoicing

Days sales outstanding is a silent killer for distributors. Here's how invoicing and collecting at delivery compresses your cash cycle.

Rosa Park7 min read
Technology

Offline-first: why 'no signal' should never stop a sale

Coolers, basements, rural routes. Why true offline mode — not 'mostly online' — is non-negotiable for field sales.

Priya Rao6 min read
Operations

Catch-weight done right on the truck

Pricing produce, meat, and cheese by actual weight at the door, without slowing the rep down or breaking your books.

Marcus Delgado8 min read
Guides

Switching off clipboards without downtime

A field-tested playbook for moving a route team to mobile in a week — with zero lost orders and reps who actually adopt it.

Tara Nguyen10 min read
Operations

Route optimization 101: more stops, fewer miles

The fundamentals of sequencing stops and cutting drive time — and how much fuel and payroll a tighter route really saves.

Priya Rao7 min read

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